How It Works | We Sell TV & Radio Style Advertising
We've added "Commercials"!
TV advertising boasts the highest return on advertising spend
The LIVE Broadcast Network now offers 9-30 second video commercials during our LIVE broadcasts. With over 3-million views and dozens of unique original LIVE programs coming, there is no other network that offers such a competitive value for your business.
The Live Broadcast Network
Introduces Embedded Video Commercials Into Our LIVE Streamed Broadcasts on Facebook LIVE
Audio and Video Advertising During Original LIVE Broadcasts
Now you and your business can benefit from targeted and original programming streamed exclusively on the world's largest social network. Leveraging the Facebook platform, TheLBN is able to provide clickable URL Links in the Event Posts, Social Sharing and now Audio and Video Advertisements that run in perpetuity of the episodes.
We are simply using social media networks correctly
You should know that what we discovered is very simple. It says it in the name...
"Social" = This requires that people engage and interact with each other.
"Media" = Video, images, text, content, etc.
"Network" = Each person has a network of friends, followers, etc.
In order to leverage "social media networks", the trick (no trick) is to engage your audience through "media" (pictures, video, content, etc.) in a way that leverages their "network", in order to encourage "social" engagement and interaction.
We are pioneering Facebook as a platform for network broadcasting and advertisement sales.
Facebook is the NEW TV and Radio Air Wave
We are pioneering programming and advertising on Facebook, very much like the early days of TV and radio.
Early air waves were controlled and operated by governments. These were eventually privatized and licensed to media and broadcasting companies.
Facebook has evolved in very much the same way, by making their website available to individuals and companies, to promote themselves and their interests. With the introduction of Facebook LIVE and Facebook Watch. Facebook has evolved into a form of a media "air wave".
As far back as 1895, people had begun to leverage radio waves to broadcast news, music and entertainment.
Pioneer radio station 2XG, also known as the "Highbridge station", was the first station to make radio broadcasts on a regular schedule.
Until then broadcasts were made by a variety of "solo-broadcasters" or "amateur radio". We've seen the same behavior in today's social media environment. With most content produced by individuals and corporations promoting their own products, news and services through their individual social media pages.
In 1907, a form of a "program guide" for radio broadcasts began to circulate, to promote regularly scheduled programs available through these free, government controlled "airwaves".
The Live broadcast network is leveraging our Facebook Events Page to do the same. By pre-scheduling upcoming shows, episodes and events, we are treating our FB Events Page as a "program guide". The obvious advantage is the ability for audience members to select "GOING", in order to receive FB Event Updates and notifications.
On November 2, 1920, KDKA received the first federal license and began broadcasting. Madison Avenue early on recognized the importance of radio as a new advertising medium. Advertising provided the major funding for most stations. The United States never had a licensing fee for set users. KDKA was able to sign, produce and schedule a variety of shows and programs, while selling advertising space between and during news and entertainment broadcasts.
In the 1950's Television began to replace radio as the chief source of revenue for broadcasting networks.
This is very much like the opportunity The Live Broadcast Network is leveraging within the Facebook platform, while fitting within the Facebook User guidelines. The LBN is able to sign and produce content from a variety of hosts, topics and interests under a TV and Radio advertising model, with each show targeting a unique demographic and viewer segment. This allows The LBN to offer advertisement opportunities to media and ad buyers.
No other company (Netflix, YouTube, Instagram, etc.) has a social media network behind its video content marketing. Meaning, if we were to produce recorded or LIVE video content on any other platform, we would need to promote the content through mainstream marketing techniques (email lists, social media, print, etc.)..
Program Guide - Only on Facebook are you able to create "Events", which telegraph upcoming shows, guests and episodes. The Live Broadcast Networks Events page, essentially acts as a "TV Guide" for upcoming shows and events.
Leveraging Networks - With Facebook, we are also able to leverage both your own network of followers, the networks of each of the guests on each of the shows and the promotional efforts of each of the advertisers associated with each of the shows.
Cross Promotion - We essentially create a snowball effect of self promotion and advertisement.
Why Should I Advertise on The Live Broadcast Network?
Our viewers (your potential customers) are able to immediately engage with our content, through links, comments, emojis and participation. All of this creates awareness and action.
Features on Facebook make it possible for advertisers to benefit from the traction that we have established, as well as the traction gained by the addition of new shows and hosts.
We are treating our Facebook Business page as a television or radio channel. Each show has a limited amount of advertising space, with a unique and targeted audience.
Our business page, therefore serves as "the network", and is able to support advertisement.
Using our business page, we are able to provide two distinct advertising targets.
- Show Advertisement - Shows that air under The Live Broadcast Network's business page
Network Advertisement - The ability to post advertisements on The Live Broadcast Network business page and across multiple individual shows.
Unlike other platforms, Facebook allows for URL hyperlinks within, Event Post Descriptions, Event Comments, LIVE Descriptions, and LIVE Comments.
Here's What That Looks Like...
Linked Text - FB Profile Link
Sponsored URL Linked Text
Linked Text - FB Profile Link
Sponsored URL Linked Text
Pinned Linked Text Comments
If you are a marketing expert, you can appreciate that what we've discovered is a the purest leverage of social media. Like we said from the start, "what we've discovered is simple". But what we have achieved is nothing short of remarkable.
Social media networks were designed to be used exactly how we are using it. We have taken the native use of the LIVE stream feature and used it to provide a platform to engage with celebrity guests and audiences globally.
Now, we are taking that same formula to create original LIVE stream programming, with unique hosts, targeting niche audience segments in music, fashion, cosmetics, automotive, entertainment, design, etc.
And we've discovered a way for companies to benefit from the leverage we have established.
The way we see it, this is like going back in time and being the first television and radio networks. Facebook simply is the modern airwaves. The LBN is the first to establish a LIVE broadcasting network in this new frontier.
What would it mean to your business to be the first to market on what will lead to the new media frontier?
Lets Change The Future of Media Broadcasting, Together.
Average weekly viewership - 190,000
Annual views: 4,900,000
Audience Gender: 63% Women 37% Men
Countries: USA, Canada, Australia, UK, Middle East, Latin America, etc.
Midweek Rewatch: 80,000
Same Week Rewatch: 100,000
Most Watched Episode: The Scott Brothers "Lip Sync Battle" 19k LIVE, 500k Total Views
2-Ways To Get Involved | Lets get talking
1. Advertise On Your Favorite Show
Show advertisers benefit from a targeted audience, based on the genre and show subject matter. Sponsoring a show gives you the ability to engage and interact with a specialized niche, with very specific results. Become a Show Advertiser.
Each week, design students from universities throughout the country host LIVE interviews with top designers, manufacturers and trend setting influencers, to give us an understanding of the interior design industry from A Student's Perspective.
Tune in each week as Richelle Plett meets with craftsmen, businesses and celebrities, as they candidly talk about what defines quality and construction in the upholstery industry.
Design Talk LIVE
The show that started as a rant and went on to "break Facebook". The first LIVE call-in style talk show on FB, with celebrity guests, LIVE music performances and edgy topics.
Each week, host Camille Kauer invites women in leadership to open up and talk about the realities of their journey, life, careers and what it takes to be a woman in leadership...Unapologetically.
Design Hot Seat
Each week, celebrity designer Jennifer Farrell explores the hottest design trends on the market, then she brings two companies together to show viewers how to achieve the same look in two price points in the Design Hot Seat.
Las Vegas native, Dani Bald takes us behind the runway with models, designers and celebrities as they talk candidly about the fashion industry, trends and the NAKED truth.
2. Become A Network Advertiser
Network advertisers benefit from the collective audiences of all current and future signed shows. Why only invest in one show at a time when you can have all of our hosts as brand ambassadors for your company. Become a Network Advertiser.
Have a question?
For advertising questions, contact:
W (949) 652-9503
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Notice: Recurring payments based on sponsorship terms
Current rates valid until 1/1/2019